Marqueproof — Marketplace enforcement for equipment brands

How it works

Four steps. You approve
everything that matters.

Catalogue sync

We pull your actual product line — every model, series and variant — and build a term set from it. Not a guess at your brand name.

Daily sweeps

Six marketplaces, monitored for your brand, product lines, misspellings and the seller-prefix tricks counterfeiters use to dodge brand searches.

Human review

Every finding is classified by a person: act, ask you, or leave alone. Nothing is filed automatically. Ever.

File and track

Notices filed as your authorised agent through each platform's own IP programme. Evidence archived at capture. Monthly report on what came down.

The difference

Most tools optimise for volume.
We optimise for being right.

A wrongful takedown costs you goodwill with a real customer and standing with the marketplace. Both are harder to get back than a counterfeit is to remove.

What we never do

File automatically, without a person looking
Report your own storefront or authorised resellers
Target customers reselling gear they bought from you
Touch compatible accessories or genuine second-hand listings
Name a seller publicly, ever

What you always get

A named reviewer and written reasoning on every notice
Evidence archived with hash and timestamp at capture
An exportable audit trail for your counsel
Recurrence watch — we catch the relist, not just the listing
Clean marketplaces reported as readily as dirty ones

Questions

The things brands actually ask.

Are you a law firm?

No, and we say so on every document. We file platform notices as your authorised agent — a contractual process every marketplace provides. Anything needing legal judgment goes to your counsel, and we hand them a complete evidence file when it does.

What can you actually get removed?

Removal rates vary by platform and we won't quote a number we haven't earned on your account. We report removal rate and median time-to-removal as recorded facts every month. If a platform is slow, you'll see it in the numbers.

How do you avoid hitting our own resellers?

You give us your authorised seller list at onboarding, and it's enforced as a hard rule in the classifier. We also flag anything that looks like genuine second-hand resale and leave it alone by default.

Why not just search our own brand name?

Because they've stopped using it. Real examples from a recent scan: the product name with no brand attached, a deliberate misspelling, a seller name prefixed in front of the mark, and a listing declared "Unbranded" with the client's logo still in the photo. Brand-name search finds a fraction of it.

How fast can you start?

Filing begins about a week after the authorisation letter is signed — most of that week is marketplace enrolment, not setup. The scan itself runs before you sign.

Who you'd be working with

One person. Which is
the point, not the caveat.

On court

Richard Scherzinger

Founder

I play pickleball. That's how this started — watching people at my own courts turn up with paddles they'd bought online for twenty dollars, thinking they'd found a bargain.

I've also been on the other side of it. I make things for a living, and I've had my design work taken, relabelled and sold by people who did nothing but copy the file. There's a particular feeling to seeing your own work with someone else's name on it.

You're not buying software. You're buying a named human being who is accountable for every notice that goes out under your brand.

Enforcement notices carry legal weight, and it's your name on the filing, not mine. A careless one aimed at another brand's product is how an agent loses access to a marketplace's IP programme. So a person reviews every finding before it reaches you, and that person's name and reasoning are stored against the decision.

A bigger firm would hand you an account manager and a queue. You'll get faster answers from me, and you'll always know exactly who looked at the thing.

Four steps. You approveeverything that matters.